The MarginFuel platform has been developed over 10 years, fuelled by customer feedback and requirements and a proven understanding of what drives success.
Proven and geared to the specifics of the car rental market
Granular and smart, utilising algorithms uniquely developed for the dynamic and sometimes volatile nature of car rental demand
Primarily relevant to pricing but can be utilised in many areas of the business, including fleet and channel decisions
Granular pricing system across channels
Millions of optimised prices updated across channels in seconds
Sophisticated pricing strategies optimised against forecast demand and competitor prices
Pricing strategies are measured and available to customers via the MarginFuel analytics platform
Fleet management and capacity control
Key input information driven into fleet management and capacity control systems
Significant cost savings due to the ability to understand where fleet needs to be at any given time
Control over stop-sells and other mechanisms within the MarginFuel platform
Measurement of pricing results and strategies through deep analytics, with key competitor, revenue, demand and pricing/yield KPIs
Franchise network-specific CRS
Connect to a number of Tier 1 in-house reservation systems for major car rental franchise networks
Cloud-based SaaS system
Cloud-based (Azure and AWS) for a secure and easily scalable solution
Product depth and breadth is a competitive advantage
MarginFuel generates almost one billion competitor prices each month and integrates with various third-party competitor data providers.
Machine learning forecasts predict demand multiple times per day for all future rental dates, locations and car categories, utilising internal and external data sets with wide applications across business functions.
How MarginFuel Works
Simple and easy user interface backed by sophisticated tools
Price at the most granular level – by date, time, vehicle category, length of rental, location, channel and source market.
Recommended rates refresh automatically with new data.
Get a quick overview easily and then dig deeper with graphs, table and data exports.
Integration with all leading car rental booking systems
