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About Us

About Us

  • The MarginFuel team brings together over 500,000 hours of extensive predictive modelling and price optimisation experience from across the tourism industry and has encapsulated this in the MarginFuel product suite.
  • Our world class pricing experts have successfully managed pricing programmes at Tier 1, mid-size and high growth smaller operators.
  • Our technology infrastructure handles data at scale making millions of forecasts and price recommendations daily across our customer network, culminating in 6% - 10% revenue gains year on year
  • Our data scientists are recognised machine learning and AI experts
  • We pride ourselves on being customer centric  - easy implementation and products that do what they say they will do
  • Include MAAS statement

What we do

MarginFuel provides intelligent price optimisation software that empowers rental vehicle operators to build profitable pricing strategies, on average delivering 6% - 10% revenue gains year on year.

Advanced forecasting and AI technology delivered in a seamless, easy-to-use interface that provides you with a competitive edge. MarginFuel is not a ‘race to the bottom’ automated approach to pricing, but empowering our customers with the ability to anticipate where the market is going, so you can react faster than your competitors and make the smart plays.

MarginFuel’s solutions are backed with an expert team, which includes data scientists recognised for their machine learning and AI expertise. These world class experts have successfully managed pricing programmes at Tier 1, mid-size and high growth smaller operators; racking up over 500,000 hours of predictive modelling and price optimisation experience from across the tourism industry, including rental vehicle operators.

This deep experience is baked into the MarginFuel product suite. Our technology infrastructure handles data at scale making millions of forecasts and price recommendations daily across our customer network.

We are also extending into providers offering MaaS (mobility-as-a-service), providing predictive modelling, fleet flow optimisation and dynamic pricing capability.

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Andrew Pascoe

Founder and CEO

Andrew is the founder of MarginFuel. Prior to building MarginFuel he played a major role in developing and implementing highly successful price optimisation programmes at Air New Zealand, KiwiRail and Interislander.

There would be few people in the world with more experience in dynamic pricing, especially in the tourism sector.

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Steven Allerby

Director and COO

Steven has a strong background in transportation and other commercial sectors, having worked with a number of New Zealand's largest companies including KiwiRail, Keolis Group, NZ Transport Agency, along with ANZ and Contact Energy. He has also worked overseas with multinationals such as Pfizer and WPP Advertising.

Alienor

Aliénor Izri

Head of Customer

Aliénor has deep experience in revenue management in the rental vehicle sector, including the application of technology to pricing. Most recently Pricing Manager at Europcar NZ, Aliénor has also held senior revenue, marketing and customer experience positions with Aerodrive Car Rental and Ezi Car Rental New Zealand, one of the largest independent car rental in New Zealand. This is complemented with Aliénor’s earlier background in the broader tourism sector.

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I skate to where the puck is going to be, not to where it has been.”

Wayne Gretzky