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Avoiding a race to the bottom  
How you can retain control in the world of dynamic pricing

A new eBook that looks at dynamic pricing and the technology imperatives for applying it effectively in rental vehicle operations.

Dynamic pricing refers to pricing that's flexible and responds as the market fluctuates - Airbnb is a great example.

Dynamic pricing is now standard practice in many industries and is accepted by consumers who'll try and tailor their travel or purchases so they can get the best deal. For rental vehicle operators the great challenge is harnessing the benefits of dynamic pricing without entering a 'race to the bottom' in terms of profitability.

MarginFuel 3D cover Pricing eBook

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What is in this Dynamic Pricing eBook?

This guide covers important elements such as:

Remember the three keys to dynamic pricing success – mind-set, people and systems.