Dynamic pricing refers to pricing that's flexible and responds as the market fluctuates - Airbnb is a great example.
Dynamic pricing is now standard practice in many industries and is accepted by consumers who'll try and tailor their travel or purchases so they can get the best deal. For rental vehicle operators the great challenge is harnessing the benefits of dynamic pricing without entering a 'race to the bottom' in terms of profitability.
This guide covers important elements such as:
The technologies that enable growth, such as AI when it comes to making decisions around pricing.
The rental vehicle revenue game is increasingly being played with a market-place lens; and pricing is fast becoming the battleground for success.
It's becoming mainstream in the industry and investing in it is critical for future success