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Global Car Rental Data Insights

 

 

Global Car Rental Pricing and Demand Insights

MarginFuel provides intelligent price optimisation software that empowers rental vehicle operators to build profitable pricing strategies, on average delivering 6-10% revenue gains year on year. As the industry deals with the effects of COVID-19, MarginFuel's team of analysts have designed a global overview and selection of charts to provide the vehicle rental industry with insights into pricing and demand trends in key locations.

The map and charts below are updated daily and are set out as follows:

Global Map - High level indicator of current pricing and movement of pricing in selected markets.

Pricing Insights - Deeper interactive insights into current pricing for each country market based on location, month, operator mix and category.

Demand Insights - MarginFuel has partnered with Skyscanner to show flight demand data. These trends provide a strong indicator of demand by month and origin.

MarginFuel has a large dataset for over 500 locations worldwide. If you are a vehicle rental operator, contact us to gain access to further data and customised insights.

MarginFuel Chart Demo

 

    
    
    
Key:
  • Average daily price increase of more than +5% over the prior 7 days
  • Average daily price change between +5% and -5% over the prior 7 days
  • Average daily price decrease of more than -5% over the prior 7 days

Please see footnotes for more details

 

Pricing Insights

MarginFuel's team are experts in gathering pricing data from both direct and aggregator sources. The pricing data below shows average daily rates, to provide an overview of how operators are pricing for the next year. Click on the market and analyse average daily price by selecting location, month and category. Toggle between local currency and $USD.

MarginFuel has a large market pricing dataset for over 500 locations worldwide. If you are a vehicle rental operator, contact us to gain access to further, more specific data and customised insights.

MarginFuel Bar Chart Demo




  
  

* Market Price Range from Highest to Lowest is the range of average daily price for selected operators based on location, month and category selected.

Please see footnotes for more details.

 

Demand Insights

MarginFuel has partnered with Skyscanner, using Skyscanner's flight demand data in our sophisticated demand forecasting models to produce meaningful trends, insights and predictions into the market. We have made some of these trends available in the Demand Insights graphs below for vehicle rental operators to better understand the market, and to help isolate future demand.

MarginFuel has a large flight demand dataset for over 500 locations worldwide. If you are a vehicle rental operator, contact us to gain access to further data and customised insights.

MarginFuel Bar Chart Demo




  
                 
  

*Domestic Demand is calculated independently from International Demand Origin. For example, if France has 100 bookings out of a total of 500 bookings for Europe (which includes France), then 100 bookings is associated to Domestic Demand, and 400 bookings (500-100) is associated to the International Demand Origin region of Europe. 

Please see footnotes for more details.

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Note: Unique vehicles, luxury vehicles and one-off vehicles are not represented in the 6 car categories. 

Pricing data is generated from publicly displayed websites including multiple aggregators, OTAs and direct company websites.

Locations are airport locations.