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title: Country Market Insights - UK | MarginFuel
description: Using flight demand, forward market pricing, 7-day price change and historical market pricing, we offer free car rental competitor insights in the UK.
---
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# Get the latest insights into the UK's car rental market
[ Click for Insider Tips ](https://www.marginfuel.com/country-insights/uk?hsLang=en-nz#insider-tips)
*To switch between the four reports included in the Country Market Insights tool, use the page select arrows at the bottom-centre. To view the Country Market Insights tool in fullscreen, click the double-ended arrow at the bottom-right.*
- **Flight Demand
**Provides visualisation of flight search data from leading industry partners, with a view to understanding future demand trends for the next 12 months, both by domestic and international search origin.
- **7-Day Price Change
**Shows the 7-day price change for each future pick-up date. The visualisation of this data quickly highlights the pockets (dates) of significant price changes in the market, and can be overlaid with other data points such as flight demand and bookings.
- **Forward Market Pricing (FMP)
**Provides visualisation of daily prices of each selected brand for the next 12 months to help understand market pricing and positioning. FMP data can be user-defined by brand(s), location(s), vehicle category(s), pick-up date range and length of rental(s).
- **Historical Market Pricing (HMP)
**Provides visualisation of historical daily price build for a select few, pre-defined future pick-up dates to help understand competitor price behaviour. HMP data can be user-defined by brand(s), location(s), vehicle category(s), pick-up date range and length of rental(s).
*Every effort has been made to display accurate data. Users are kindly requested to advise any issues by logging a support ticket [here](mailto:support@marginfuel.com). This is a no reply email, and every endeavour will be made to investigate and rectify issues in a timely manner. Please [see footnotes ](https://www.marginfuel.com/countryinsights/footnotes?hsLang=en-nz)for more details.*
## Alienor Izri
#### MarginFuel car rental revenue management, fleet and pricing expert
Alienor is an experienced car rental revenue manager across corporate and independent operator brands, both in Europe and Asia Pacific. Alienor is a super user of the MarginFuel platform.
[ Contact Alienor ](mailto:alienor@marginfuel.com)
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### Insider tips
- International flight search and bookings, primarily from Europe, have strengthened over the past seven (7) days for the travel period of November 2021 to January 2022. This trend is also evident for local UK-based domestic travellers. The market has been responsive to this uptick in flight demand, with almost every operator re-positioning their pricing, as such the market is very competitive.
- **INSIDER TIP: Ensure you actively monitor your forward booking demand, competitor pricing and flight demand as outlined above. All these factors should feed into your pricing strategies, ensuring you position your brand correctly in the market and giving you the best chance to yield and maximise profitability**
- A majority of operators are holding artificially high prices for the Christmas/New Year period (i.e. price driven stop sell) which is not unusual 90 days out, however, actual flight demand for these months is trending higher.
- **INSIDER TIP: There is an opportunity to correctly price for the Christmas/New Year period now, and not wait until closer to the time. Travellers are making bookings earlier this year compared to prior years, so make sure you do not price yourself out of the market for no reason**
[](https://www.marginfuel.com/country-insights?hsLang=en-nz)
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“MarginFuel has significantly accelerated our business. We are now updating up to one million rates every day, all based on our customised pricing strategies. We now price at our optimal balance of market positioning and expected demand and utilisation, and maximise contribution out of our assets.”
**Reto Kläntschi, Director Revenue Management, Hertz Switzerland**
## Need Bespoke Data?
If you like what you see, MarginFuel provides intelligent price optimisation software that empowers rental vehicle operators to build profitable pricing strategies, on average delivering 6-10% revenue gains year on year.
[ See Solutions ](https://www.marginfuel.com/?hsLang=en-nz)
### MarginFuel
MarginFuel
Level 12, 20 Customhouse Quay
Wellington Central
Wellington 6011
New Zealand
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65934 Frankfurt am Main
Germany
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Florida 33756
USA
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